CUSTOMER PROFILE:

Hayneedle

For the platform to seamlessly add in the Instart Logic tags in order to handle the streaming component—that’s a complex and amazing operation. It’s dynamically caching our assets.

- Brian Gress, Director of IT Governance, Hayneedle

Benefits Summary

  • Improved Time to First Byte and Response Time by 90% across site
  • Dropped Start Render time from 1.8 to 1.1 seconds
  • Reduced total cost of ownership (TCO) by 40% compared to previous vendor

The Challenge

Any business that wants to play major league ball reaches a point where they have to perform a bit of introspection and ask, “Are the tools we currently use going to enable us to get to where we want to go?” For Hayneedle, it quickly became apparent that, in order to keep climbing the ranks of Internet Retailer’s top 500 list and scale to become an eCommerce site of maximum potential, the company couldn’t just settle for average. Furthermore, the company felt that what their previous content delivery vendor was billing them was quite a lot to pay for mediocre performance.

The Solution

“We began looking for an opportunity to improve our site’s performance, specifically the Time to First Byte metric. TTFB is incredibly important for SEO purposes, and we were absolutely looking to improve our search rankings.” When evaluating different solutions, Hayneedle became intrigued with Instart Logic’s architecturally unique approach to application delivery. The ability to stream HTML for response time improvements appealed to Hayneedle’s desire to give their users a better shopping experience. The machine learning component especially stood out. Gress expressed how “for the platform to seamlessly add in the Instart Logic tags in order to handle the streaming component—that’s a complex and amazing operation. It’s dynamically caching our assets.”

The Result

After running live trials with multiple potential vendors, it became clear that Instart Logic offered the greatest improvements compared with the other solutions. When matched against the company’s incumbent application delivery provider, Instart Logic delivered a 90% reduction in TTFB, a 95% reduction in Response Time, and a drop in Start Render time from 1.8 to 1.1 seconds. As an additional bonus, Hayneedle saw an immediate TCO reduction of 40%. The evaluating team remarked, “Better cost and better performance—that’s pretty compelling when you have that. We’re still rapidly scaling and expanding, so we’re going to go with the solution that works best for us. We’re going with what the hard data suggests and that’s with Instart Logic.”

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