Take back control over 3rd party tags

Gain visibility and control over third-party tags to ensure great user experience, improve reliability, ensure performance, and protect sensitive customer data.

Tag Analytics & Control

Truly understand and control your digital initiatives

Many departments in your company can install third-party tags and services that add critical functionality to your websites and digital applications.

But 3rd party tags come with a dark side - with dozens to 50 or more tags constantly being added and changed by different departments, it becomes difficult for digital operations teams to ensure amazing user experience, debug problems, protect application reliability and performance, and keep your customers safe.

Instart Tag Analytics & Control gives you complete visibility and control over every 3rd, 4th and even 5th party tag that executes in the user’s web browser, regardless of who added them to your application, enabling you to understand the impact and behavior of all tags and to create smart policies that automatically manage their impact on performance, reliability and security.

Problematic tags can be automatically deferred or stopped, while simultaneously alerting your team. Critical tags can be automatically promoted to execute first. 3rd, 4th, and even 5th party tags can be prevented from exfiltrating sensitive customer data.

With Instart Tag Analytics & Control you get:

Monitor tag performance & reliability

Get a complete picture of how your tags are operating in the user’s web browser. Understand exactly what tags are being loaded, what services are being called, how long each takes to load, where it is initiated, and what else it calls. Understand how all tags and services affect overall application performance and availability. Slashes the time and expense required to debug problems with troublesome tags.

Automated alerts and actions

Unreliable or poorly performing tags and services affect your users’ experience. Gain previously unachievable visibility into your users’ experience and alert your teams when tags are slow or fail to execute. Automatically promote, defer or stop tags from running based on granular policies. Ensures problematic tags are not impacting application reliability, performance or user experience.

Robust policy management

Have the final say over how and when tags are loaded. Create robust policies to manage and control all tags loading on your website and applications — including when tags load, what page each tag can load on, which geographies they can operate in — and create plans to ensure application reliability and performance.

Protect sensitive data

Third-party tags and services can contain vulnerabilities that could allow attackers to access and exfiltrate sensitive data without your knowledge. Sensitive data protection allows you to enforce rules for which cookies, fields and pages each tag can access, and where those services are allowed to communicate. Secures user data at the browser and prevents malicious or compromised 3rd party tags from stealing customer data.

Gain control & visibility instantly

Stop feeling out of control

Only Instart Tag Analytics and Control provides the ability to exert real-time monitoring, control and security over all tags being called by the user’s web browser, regardless of whether the code that makes up the application is executing in third-party infrastructures

Works with all third-party tags and services

Monitor and control all third-party tags and services, no matter who in your organization installed them. Instart Tag Analytics and Control sees, understands and can control every tag that loads in the user’s web browser.

Platform agnostic

Works seamlessly with all major content management systems, commerce platforms, tag management tools, tag governance systems, application performance management platforms, web browsers, and consumer devices.

Easy to deploy

Get started quickly by adding a few lines of JavaScript to your website or application.

Third-party tag bottlenecks account for slow downs on
45% of news media sites and 26.5% of ecommerce sites.

The Truth Behind the Effect of Third Party Tags on Web Performance