Instart Logic Helps Online Retailers Accelerate Performance of E-commerce Platforms with IBM Commerce


Palo Alto, Calif. –- April 27, 2016 –- Instart Logic, the leading provider of application delivery solutions, today announced it has become a certified IBM (NYSE:IBM) Ready for Commerce partner in order to help retail clients accelerate the performance of their e-commerce platforms. Instart Logic completed the rigorous verification process to ensure compatibility with IBM WebSphere Commerce and IBM Commerce on Cloud.

Now more than ever, retailers seek to provide rich e-commerce experiences for consumers. To create these interactive experiences, websites are loaded with additional functionalities, resulting in platforms being weighed down, which affects load times. This lag in performance results in high abandonment rates and lost revenue for online retailers.

In the past, the only solution to this performance issue was through legacy providers that built a hardware-based, geographically dispersed network to store static content at the edge of the network. However, traditional hardware-based solutions are not capable of handling dynamic, interactive content.

Instart Logic’s Application Delivery Platform brings a fundamental new approach to website delivery and security to users of IBM WebSphere Commerce and IBM Commerce on Cloud. It uses software and machine learning to solve the modern application delivery problems in the mobile era. The Performance Suite cuts time to interact with the back-end platform and increases page views, while the Security Suite keeps users safe, ultimately resulting in higher engagement and conversion rates.

World of Watches, an e-commerce site for luxury watches, has already experienced success with using the Instart Logic and IBM joint solution, shortening its page-load times by 62 percent, going from 8 seconds to 3 seconds. As a result, the retailer saw a 12 percent increase in conversion rates.

“When shoppers are presented with a poorly performing e-commerce experience, the online retailer’s order conversion rates will likely suffer,” said Adam Orentlicher, director, IBM Commerce. “This collaboration with Instart Logic helps online retailers proactively address performance concerns in the delivery of that experience, while leveraging their current IBM Commerce investments.”

As a certified IBM partner, those on IBM’s Ready for Commerce platforms experience the convenience of integration with Instart Logic with no code changes. Instart Logic’s Application Delivery Platform is guaranteed 20 percent faster than any other solution currently in the marketplace, while providing advanced security features, such a DDoS mitigation and an intelligent Web Application Firewall. Currently, Instart Logic’s solutions serve more than 30 million users per month in more than 180 countries everyday.

“Applications are now being developed with focus on intelligence on the client side to better engage with consumers. This shift in Web infrastructure also requires an evolved solution,” said Samrah Khan, vice president of business development at Instart Logic. “Driving customer engagement and delivering meaningful experiences is our top priority. This goal directly aligns with IBM’s Ready for Commerce platforms, one of the leaders in the enterprise commerce platforms. Through this partnership, our customers can worry less about peak hour performance and DDoS attacks, and focus more on generating higher revenue.”

About Instart Logic

Instart Logic makes application delivery fast, secure, and easy. Instart Logic’s end-to-end platform combines machine learning for performance and security with a content delivery network (CDN) for application delivery, and is designed for DevOps and mobile-first applications. Using Instart Logic, organizations can provide ultra-fast, visually immersive and secure experiences on any device to maximize revenue, deliver superior customer experiences and gain competitive advantage. Instart Logic is funded by Andreessen Horowitz, Four Rivers Group, Geodesic Capital, Greylock Partners, Hermes Growth Partners, Kleiner Perkins Caufield & Byers, Sutter Hill Ventures, Telstra Ventures, Tenaya Capital, Wing Venture Capital and several notable Silicon Valley angel investors. Learn more at or follow us on Twitter at @InstartLogic.

Media Contacts

Ami Badani
Instart Logic

Joshua Heath
Method Communications