Mobilegeddon: The Good, the Bad and the Ugly


Browsing Google on Mobile Phone

"Mobilegeddon" is upon us all today. Google is changing their search algorithms in favor of mobile-friendly sites. Like a classic Clint Eastwood movie, this change has a predictable plot but it’s still very satisfying. Let’s take a look at the good, the bad and the ugly...

The Good:

With over 50% of searches originating on mobile devices, this change will force sites to prioritize mobile-friendly designs or risk being demoted in Google search rankings. Users searching on smartphones will get results that render well on their devices. Making mobile browsing a first-class citizen is all good.

The Bad:

There’s a lot of sites that aren’t ready for this change. According to a study conducted by Internet marketing firm Portent, 10,000 out of the top 25,000 sites failed the Google “Mobile-Friendly” test (you can try it yourself here). In fact, this could impact over 40% of Fortune 500 websites.

I looked at the 30 companies on the Internet Retailer/Keynote Mobile Commerce Performance Index - amazingly 4 of the 30 companies listed FAILED the Mobile-Friendly test!

The Ugly:

Being mobile-friendly is only one piece of the SEO puzzle. Google’s algorithms also value site performance highly. Sites need to be mobile-friendly AND load quickly to maximize search rankings and to deliver high-quality, delightful experiences to customers. It’s a task that many sites are struggling with and one that we particularly excel at. You can read about what performance gains we offer or better yet, contact us to schedule a benchmark.

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