When you're a startup, donating money to charitable organizations and philanthropic causes can present a challenge: even a well-funded startup must fight for every dollar and stretch every penny. Even still, we believe we have a duty to give back to the world, and so the challenge becomes one of creativity rather than finance. If giving a significant amount of money is untenable, we asked ourselves, "what can we do instead?"
Nobody delivers websites as fast and as securely as we do. In the e-commerce space, load times are directly correlated with user engagement and online purchases. Despite online donations only accounting for 6.7% of all charitable giving in 2014, that number has been steadily growing and is projected to grow by 13% this year.
While donating online is different than shopping online, we believe that a better user experience will increase the likelihood that a person chooses to donate – online or otherwise – and may even increase their donation amount. Web performance KPIs such as page load time, start render, and time to first byte all play an important role in the operational success of any website, and it’s no different for charitable ones.
Instart Logic believes that small charitable and nonprofit organizations should have access to the same cutting edge technology that corporations do. Therefore, our charitable services offering includes unlimited use of our application delivery platform, which combines machine learning for performance and security optimizations with a CDN for delivery, and is mobile-first. Organizations will also have access to our 24/7 customer service team, including e-mail and phone support, again at completely zero cost.
While higher conversion rates for corporations means more revenue, higher donation rates for charities may mean one more seat at a soup kitchen or an extra cot at a shelter. The difference between a 10-second load time and a 4-second load time may mean one more park ranger instead of one more park closure.
Regardless of who you are, if your customers have a bad web experience they are much more likely to abandon your site. We want to enable small charitable and nonprofit organizations to give their users the same fast and secure web experience as our customers so that donating or volunteering can be frictionless. In doing so, we hope to make a difference one small step at a time. Most of all, we hope to help make someone’s holiday season at least 20% better.
Take a look at our Starter Edition page to sign up.