Arif Husain

Dyn is now an Instart Logic Solution Partner

Big news today! We’re proud to announce a new partnership with Dyn, a leader in DNS management and cloud-based internet performance. Every web business stakes a great deal on two simple technologies: DNS and HTTP. Instart Logic and Dyn jointly meet customers’ performance and security requirements and ensure business-critical operations of these protocols. Instart Logic customers use DNS to integrate with our client-cloud architecture. Now, with this partnership, Dyn can help ensure that our customers, should they choose, can use a DNS service that works seamlessly with the Instart Logic Software-defined Application Delivery platform. This also means that Dyn and Instart Logic are teaming up to provide joint business and technical support to customers. Currently several Instart Logic customers are already using the joint Dyn-Instart Logic solution, including Bookit, Shutterstock, Stella & Dot and Nasty Gal. Through this partnership, all Instart Logic and Dyn customers and prospects are…

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Raghu Venkat

Hard Work Pays Off – We’re Voted No. 6 Best Place to Work by Glassdoor!

On behalf of the leadership team at Instart Logic, we’re thrilled to announce that our company has been ranked by Glassdoor as #6 in the 50 Best Small & Medium Companies to Work for in 2015 in the U.S! We are incredibly proud of this recognition as it is acknowledgement direct from our employees, that we are building a great company- with an amazing team and culture- no small feat for a startup solving big problems in the application delivery market. A heartfelt thanks to our team. They help keep us honest and will be the force that continues to enable our future growth and success. It’s an honor every day to work with some of the smartest minds in the industry and collaboratively solve our customers’ toughest web performance challenges. As 2015 rolls along, we look forward to continuing to fire on all cylinders and…

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David Hsieh

Did Akamai Hire the Grinch?

The online sales phenomenon continued its meteoric increase this holiday season. ComScore reported that this Cyber Monday was the biggest ever — over $2B in e-commerce sales. Mobile commerce revenue is up more than 50% according to Internet Retailer. Unfortunately, for some companies, this Holiday season got off to a rocky start. Panopta published a list of companies that experienced significant outages during the peak holiday shopping period. Outages during the Black Friday/Cyber Monday period mean lost customers, lower revenue and brand damage. One of the benefits of an application delivery system, even legacy CDNs, is that they improve site availability by 1) offloading demand from your web infrastructure and 2) protecting your site from DDoS and other malicious attacks (if they offer security capabilities like our recently announced ProxyWall). I’m pleased to report that none of Instart Logic’s customers experienced any…

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Josh Leslie

Expansion: The Name of the Game

It’s been a fun ride so far in 2014 and an exciting year for us at Instart Logic. With growing customer demand for our Software-Defined Application Delivery service, global expansion has been top of mind. This year to match this demand, we’ve aggressively invested in expanding our footprint. Currently Instart Logic has a presence in all the top US metros, and provides dedicated sales coverage for Asia Pac and Latin America. Today, we’re pleased to announce the addition of two new offices in London and Toronto. Overall, in 2014 we’ve added customers on 6 continents, including Israel, Netherlands, Jordan, Mexico and Australia. Now our goal is to provide them with localized service and support. We’re hiring around the world so we can establish a local presence to better respond to our expanding customer base and — it should come as no surprise — take share from Akamai. P.S., check…

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Hariharan Kolam

4 Years and 4 Names Later

Earlier this month Instart Logic completed 4 years as a company. When we started writing a django app to build a website for gamers and thinking about driving traffic via social networks, we had no idea that it would ultimately grow into an enterprise product company where we would be thinking about scaling a sales organization to reach customers. A lot of fundraising blogs we read in the early days, advised us to optimize for market, team and technology. We completely pivoted on the market, and substantially evolved our technology, but maintained a maniacal focus on building a great team and culture. We found that a great, talented and hungry team when operating in a culture of transparency, trust and teamwork, can compensate for a lot of other shortcomings and accomplish really great things. That is the exactly the kind of team and culture we have always aspired to nurture…

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Rajaram Gaunker

Holiday Wish List for Browser Makers – Requirements for an Open Web

Web applications are making quantum leaps in sophistication, complexity and functionality – in many areas they are surpassing traditional desktop applications. Increasingly powerful devices, a wide variety of JavaScript libraries, and the growth of cloud-based services is transforming what’s possible with web applications. Browsers play an important role in this world. Browser inconsistencies have plagued the web since its early days. Microsoft tried to co-opt browser standards by leveraging Internet Explorer dominance – violating the HTML spec left, right and center. Then, with the arrival of Firefox, Chrome and Safari, the browser landscape got even more interesting. At the same time, websites were evolving. They began as simple, static web pages with little or no JavaScript. Then HTML5 created the possibility of complex web apps on browsers. To add to this, the appearance of mobile devices with full-featured browsers based on WebKit created hundreds of new possibilities. Source: NY…

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Gabriel Coelho-Kostolny

Onward Toward a Fast & Secure Future

As we have often written before, the Internet and each of its component technologies have evolved greatly in the last decade and a half. Our client-cloud software-defined application delivery platform is built on mature, efficient technologies reflecting the realities of today’s Internet; and as Instart Logic grows, we are dedicated to providing our customers with additional capabilities to help grow and protect their businesses. Earlier this year, I wrote about the fact that security is a core component in our mission to deliver the best software-defined application delivery service in the world. At that time we already had a clear idea of certain additional components we wanted to provide to our customers in order to ensure their end-to-end security, from end-user device all the way through the cloud and on to the web origin — especially for those engaged in online commerce. We made our intentions clear when…

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Manav Mital

Our Take on Net Neutrality: It’s Not What You Think

As you’ve likely seen in recent headlines, the net neutrality debate is alive and well. The latest is President Obama’s support of the toughest proposed regulations yet; meanwhile, critics have referred to it derisively as “Obamacare for the Internet.” Interest in the topic was reignited in April after it leaked that the FCC had plans to overturn net neutrality and allow service providers to charge for “fast lane” Internet access. The argument here is that bandwidth hogs are clogging the “pipes,” and should therefore pay more for bandwidth because they use more of it. Service providers maintain that the proceeds will be used to build out the Internet’s infrastructure to ensure better overall performance for everyone. But net neutrality supporters are skeptical. They insist that bandwidth abuse will ensue and the Internet will grind to a halt for those unable to pay for premium service (namely, startups and other small…

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Parvez Ahammad

Each Image Matters, Even Among Millions: Scaling up QoE-driven Delivery of Image-rich Web Applications

It comes as no surprise that when it comes to image-rich web applications, every single image matters in defining the quality of experience (QoE) for the end user. So how does one offer individually-tuned settings for optimal image delivery while being able to scale up to millions of images across the entire web delivery pipeline? There’s some fun math that goes into answering this question; at Instart Logic, we call it SmartVision technology. Today, aligned with the public release of our first formal academic publication describing SmartVision technology, let me use this blog post to give you the basic ideas behind the technical core of this technology and how it enables optimized delivery of image-rich web applications as a whole, while selecting individually-tuned settings for each image within a given web application. Intuitively speaking, the key to optimal delivery of an image is to have a content-dependent signature…

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Peter Blum

SmartVision Computer Vision Tech Comes to Image Transcoding

The use of images on the web is absolutely exploding Well… it’s actually the size of the images that is going up the most. This is a chart from httparchive showing the average number of image requests and the total image bytes over the last three and a half years: What you can see is that the number of images has gone up slightly, but it’s really the total image size, and the resulting data transfer, that has grown dramatically. And why not? Big, beautiful images allow online shoppers the ability to see enough intricate detail to convert and make a purchase. But big images have a downside – they can kill performance, in particular on mobile devices. That’s why Instart Logic has been focusing on letting our customers deliver great images with killer performance. Enter SmartVision technology Earlier this year we introduced a world’s first for…

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Paddy Ganti

The Edge is Not the End – Why Cloud and Mobile Make CDNs Obsolete

Recently Shane Lowry, our VP of Engineering, wrote a blog post on how the next disruption in application delivery is about eliminating human middleware. I wanted to provide some more context and also share some data nuggets to expand on the facts laid out in that article. It’s no surprise that mobile adoption and the advent of cloud computing are the two biggest disruptions we have seen in the Internet service delivery space. In this post, we consider the implications for both client and server side given these disruptions. We will also show that content sizes are increasing, device diversity is exploding and the new choke point for application delivery is now the Radio Resource Controller (RRC) and Radio Access Network (RAN). These challenges dictate a solution space that’s different from the previous approaches…

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Mehrdad Reshadi

What Do Compilation Strategies Have to Do with Web Content Delivery?

Instart Logic’s unique Software-Defined Application Delivery service can optimize web apps and their content during delivery via our client-cloud architecture. Controlling the end-to-end application delivery path in software gives us the ability to use a wide range of new techniques and algorithms to optimize performance. In general, the optimization process involves: Reading and de-serializing content from file or network into an intermediate representation (IR) in memory; Applying optimizations and transformations that change the IR; and Writing and serializing the IR back to the desired format for disk storage or network transfer. An example of this process is reading a JPEG image file into an image representation in memory, transcoding and compressing that image, and then writing it back to JPEG or a different file format (e.g. WebP or JPEG XR and so on). Further examples are the transformations we offer which we call True Fidelity Image Streaming, Read More ›

Arif Husain

Instart Logic Now Supports New Relic Browser

I’m here at Futurestack in San Francisco, where New Relic launched an array of new features today, including a new, stand-alone New Relic Browser. Nearly 25% of our customer sites are already using New Relic, and we were invited to participate in New Relic’s private beta for New Relic Browser. With the stand-alone option, New Relic customers no longer have to install a language agent for APM (application performance monitoring) in order to take advantage of RUM. Instead, customers can now take advantage of RUM with a simple tag insert. I’m pleased to announce that effective immediately, Instart Logic customers can have the New Relic Browser enabled automatically with our Nanovisor client. This makes integration between our respective products easier than ever. Our joint customers can take advantage of RUM testing and software-defined application delivery together to offer the fastest sites on the Web. Google

David Hsieh

We Give Akamai Nightmares (.com)

It’s October and, in the spirit of Halloween, yesterday we launched WeGiveAkamaiNightmares.com to help beleaguered Akamai customers upgrade their performance. Our $100 Million upgrade program is off to a very fast start. It’s possible we underestimated the demand as a number of customers have already switched and there are a lot of companies benchmarking with us so they can understand just how slow their sites have become. We wanted to make sure mobile-impaired Akamai customers have a chance to learn what they are missing, so we also launched an airport advertising campaign. Our first location is Miami International Airport, which coincidentally is the location of the Akamai Edge User Conference. This conference is 2 ½ days long, has dozens of sessions on security, APIs, video, even net neutrality – but here is the MOST UNBELIEVABLE THING – there is not one single session in 2 ½ days focused…

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Shane Lowry

The Next Disruption in Application Delivery is about Eliminating Human Middleware

There are a number of disruptions going on that are very interesting to those working in the field of building web-based applications. Whether you are an application developer or a site operator, these disruptions are likely already affecting your world. Content is getting fatter. Consumers demand content that is customized to who they are, where they are, who they’re connected to, their likes and dislikes. At the same time, they want this content to be fast and rich. Device diversity is proliferating. People are consuming more of this content on the go, on a multitude of devices of different screen sizes over some kind of wireless connection, whether is be on a smartphone, tablet or laptop, over 3G, 4G, LTE or WiFi. I heard on NPR at the start of 2014 that online retailers were reporting that for the first time over half of their holiday transactions occurred on mobile…

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David Hsieh

100 Million Reasons to Switch from Akamai to Instart Logic

I used to think that in the world of web performance, speed was everything. It turns out that’s not really true. So today Instart Logic made a significant announcement to help customers eliminate the biggest speed-killer of them all and get the performance they deserve. What’s the biggest speed-killer? It’s the Akamai contract. Instart Logic has consistently outperformed Akamai in head-to-head benchmarks, especially for devices connected via wireless networks (which is just about everyone, right?). We are winning the vast majority of opportunities for customers who crave performance and aren’t satisfied with the status quo. That’s contributed to very rapid growth and strong market momentum. But despite our overwhelming performance advantage, we aren’t winning every opportunity. Too many customers who want to switch find out they are locked into their Akamai contract for months, sometimes years. Today Instart Logic…

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Hariharan Kolam

A New Turning Point for Responsive Web Design

The buzz around Response Web Design (RWD) has been quite intense over the past few months. The good news is that its latest incarnation is looking a lot less chaotic and a lot more structured, now that the major browser community (Google Chrome/Mozilla Firefox) have agreed to adopt the HTML picture element after a keenly fought battle. This news created quite a stir last week, and rightly so. RWD, at the 10,000-foot level, is a design strategy whereby the web application is flexible enough to adjust itself depending on the target device that it is being displayed on. One of the key aspects of RWD is to formulate a solution to make the images adapt to varying device characteristics, popularly known as Responsive Images. With the picture element and, more recently, the srcset attribute finding major adoption, the implementation of Responsive Images now seems to be graduating from…

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David Hsieh

I’m Offering To Buy Akamai Executives a New iPhone 6 – Here’s Why

The old adage that a leopard can’t change its spots must really be true… I was looking at a recent Akamai presentation and noticed something peculiar. Wired and wireless connections look exactly the same! I’m guessing it’s because Akamai seems to think that wireless doesn’t matter since “ultimately it’s going across a landline connection.” I blogged about this unfortunate statement here. (source: http://www.akamai.com/dl/investors/akamai-investor-summit-2014.pdf, page 37) Wireless congestion has become the most significant web application delivery performance challenge today. It doesn’t matter if it’s Wi-Fi or cellular. Both are subject to significant latency and throughput constraints. And unfortunately, it’s not likely to get significantly better over time, because unlike many technologies — where price/performance benefits from Moore’s Law improvements — wireless is about physics. Technology cannot make radio waves perform exponentially…

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Peter Blum

Responsive Website Performance Does Not Have to Suck

Mehrdad and I recently did a session at the Velocity web performance show on how you can make responsive website performance not suck by using a new dual-sided architecture for web delivery, using some neat JavaScript virtualization tech in the browser. It’s now up on YouTube for viewing by everyone. Responsive website design is a great way to right-size your web experience for the wide variety of devices out on the Internet. But we are basically still in the first generation of responsive website design and we are seeing lots of performance issues. If your responsive website takes 10 seconds to load, nobody will get to see it. The good news is that solutions do exist that can cure your performance ailments without you having to rewrite your site. Here is our session: Get Responsive Website Performance with…

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Manav Mital

Greater Momentum from Bigger Mass and Higher Velocity

I was honestly quite surprised when I reflected on our incredible momentum since I last gave an update on Instart Logic’s progress in mid-March this year. We are quickly growing in size and rapidly adding customers, while staying true to our core ethos of hiring A+ players and providing amazing customer service — beyond even what I and my co-founders thought was possible two and half years ago when we raised our series A round of funding. Our service has seen most traction with great brand-name customers like Nasty Gal, Commune Hotels, Stella & Dot and Rent.com. We are now also seeing strong traction in the Fortune 500 companies who are making the shift to responsive design and focusing on improving the experience for their users on wireless devices. These are all performance-obsessed companies that got on the Akamai platform a decade ago when CDN technology was still a novelty,…

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Arif Husain

Instart Logic Is Now a New Relic Platform Partner

For users of SaaS applications, diversity can be daunting. Every useful new tool introduces requisite workflow complexity: another portal interface, another login, another learning curve. As service providers, we necessarily focus on our own set of products. But to provide the best customer experience possible, we also need to work together. We need to consider how our tool sets fit into the bigger picture of our customers’ business processes. A lot of our customers are already using New Relic’s performance management solution today. Thus, I am glad to announce that Instart Logic is now a New Relic platform partner. Thanks to New Relic’s flexible open API architecture, joint users of New Relic and Instart Logic can enjoy a little extra convenience, and we are excited that Instart Logic is the first application delivery vendor in the New Relic portal. Instart Logic dashboard data can now be easily added to…

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David Hsieh

If Only Akamai Would Read Our Blog, They Would Learn How Wireless Impacts Performance

Something interesting happened this week and it underscored why we believe that traditional CDN vendors are stuck in the past. During the Q&A at Akamai’s Q2 Earnings Conference Call, financial analyst David Dixon from FBR Capital Markets asked a question about “momentum in the mobile space.” Akamai CEO Dr. Tom Leighton gave the following reply: “First on the mobile question, as I mentioned before, we’re seeing a rapid penetration of mobile devices that if you measure in terms of applications that we would transact, roughly half being on a mobile device. Now the large majority of that is on Wi-Fi so, ultimately, it’s going across a landline connection. Still, a small fraction of mobile is over cellular.” Uh, did he really say that?!? (You can actually hear it yourself here). We can all agree that customers using mobile devices and wireless to access the web is growing rapidly. But…

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Lane Williams

Mobile & WiFi: It’s a Noisy Conversation!

I met a co-worker the other day at a local coffee shop and by the end of our conversation; I realized I had been shouting for the last 60 minutes. Was I mad at my co-worker? No. Had they done something to make me want to shout at them? In a word, yes. My co-worker wanted to meet at a coffee shop! Between the noise of the sumptuous caffeinated drinks being created and the roar of everyone else that wanted to meet at that coffee shop, I couldn’t help but shout. To make matters worse, the mobile and WiFi connections were slow! When I got back to the office, I realized I could speak at a normal volume and people could still hear me. Even better, my mobile and WiFi connections were fast again! Pure coincidence? Let’s take a look. First, the speed of any internet connection comes down to…

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Grant Ellis

Rigorous Performance Testing — But, Wait: There’s More (Data)

This is the third and final blog post on how to best evaluate performance on the Web… in short, the Internet has changed substantially over the past few decades, and particularly over the past few years. Infrastructure has evolved, delivery media has evolved, software has evolved, browsers have evolved, and web sites have evolved. These trends yielded new paradigms in development, deployment, delivery, and testing. There are new tools out there designed to address all of these changes and give you great data that truly represents user experience. So… you’ve chosen the best performance metrics and you’ve collected a boatload of data with the testing tool of your choice. Now what? How do you interpret those results?

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Manav Mital

Delivering Applications Beyond the Edge

“The New Frontier is here, whether we seek it or not” – JFK, 1960 Since the very early days of the Internet, application load time has been a critical metric for all online businesses, who today spend several billions of dollars annually on different application delivery solutions to make sure their users are able to access their content online as quickly as possible. However, in spite of widespread awareness of the importance of speed, and concerted efforts by these businesses and vendors worldwide, the web in the last few years has slowed down, even though the Internet itself has gotten faster. This is a confounding paradox, until one takes a look at the underlying discontinuous shift in the application delivery problem and the assumptions that legacy solutions make. The first generation of web users connected to the Internet from a “Wintel” box on a wired last mile. There…

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Peter Blum

Making the Web Faster With Computer Vision Technology

Today we are introducing some crazy new technology called SmartVision that uses cutting edge computer vision technology to deliver blazing fast web performance — even with big, high-resolution images sent over unreliable wireless networks to mobile devices. A year ago, when we launched out of stealth, we showed the world our fantastic new Image Streaming feature. This radically different approach allowed us to deliver faster performance plus full image fidelity by painting the images on the screen in two passes, as opposed to the traditional single full pass, which requires having to send all the image information up front. To do this, Image Streaming splits up the image data into two fragments for the two-pass display process. We did so with a static split point for the entire web property. That is, we would set the feature so that some fixed percentage of the initial image data was sent…

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Mehrdad Reshadi

Extreme Image Performance – Finding the Best Way for Image Delivery

At recent Meetups on Web Performance, I had the enjoyable opportunity to talk about one of the biggest challenges in web application delivery (which happens to be my specialty) — delivering ever-larger images faster. Finding the best possible optimization has a dramatic impact on the user experience, especially for small mobile devices with high-resolution screens and wireless connections. You probably are aware that images increasingly make up the lion’s share of web application payload, and according to HTTParchive.org the average page has grown in size by two-thirds in just two years… These recent talks at Web Performance Meetups have centered on the effectiveness and tradeoffs of the different approaches to image delivery, where Instart Logic has gone beyond known techniques and created new ones. …

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Corinna Krueger

Zero-Patience Users: The Next Great Opportunity

Impatience brings opportunity. At least that’s true for purveyors of e-commerce, travel sites, entertainment and SaaS applications. At Instart Logic, we are excited to see how impatient users have become. Although we label them zero-patience users to sharpen the focus on their need for speed, they have actually shown a lot of patience. Mobile users, in particular, endured extremely long load times for years. A page that loads in 3.6 seconds on a wired desktop could take 38 seconds on an iPhone or 90+ seconds on an iPad. Tolerance for that kind of delay couldn’t last forever. Apparently it hasn’t. Visitors are less likely to return to a site that is even 250 milliseconds slower than a competing site, according to Harry Shum, who led development on Microsoft’s Bing search engine. Who is the zero-patience user? Given the slower page loads on mobile devices,…

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Grant Ellis

Rigorous Performance Testing — Modern Testing Tools

In the last five years alone, we have seen a transition to rich, interactive, and dynamic sites and applications. Clients are accessing those applications on handheld devices instead of computers. Connectivity is largely wireless instead of wired. These are great technologies, and our lives are better for it — but these same technologies do horrible things to web performance. Similarly, measuring performance has become quite complicated… the web is filled with super-dynamic sites and applications. All of these applications are dynamic on the client-side as well as the server-side. The browser mechanics of a modern application are complicated in themselves, and so testing methodologies have become more sophisticated. One huge differentiator is which performance metrics are tracked.

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David Hsieh

Thank You, Gartner, for Naming Instart Logic a Cool Vendor

Our number one mission is to make our customers faster and help them gain a competitive advantage in their Web-based business. Heating up their web performance is what we do, day in and day out. Today, we’re taking a moment to celebrate an important milestone–one that we feel helps confirm Instart Logic as a “hot” technology company: Gartner has recognized us as a Cool Vendor. I am truly excited for our team of hard-working innovators and technologists that Gartner named Instart Logic among the 2014 Cool Vendors in Web Computing in a report published on April 24, 2014. The report, from analysts Ray Valdes, Gene Phifer, David Mitchell Smith, Jim Murphy, Magnus Revang, and Brian Prentice, says: “These Cool Vendors in Web computing are implementing new technology and frameworks to improve the user experience as well as the Web developer experience.” It’s an understatement to say we are thrilled to…

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Manav Mital

Accelerating Application Acceleration with Kleiner Perkins Caufield & Byers

It amazes me to think that it was only a year ago that we came out of stealth mode. Instart Logic has made phenomenal progress since then — we more than quintupled our customer base, expanded our solution and intellectual property, and exceeded all our business targets and milestones. Our customers include some of the most well-known performance-obsessed companies in the world. We have been fortunate to grow our team with some truly exceptional people. And today, we are pleased to announce a $26M fund raise led by Kleiner Perkins Caufield & Byers (KPCB), with continued participation from all our existing major investors, including Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures, and Tenaya Capital. There are a lot of reasons for us to be excited about this round. Primarily, it will help us expand sales and marketing to meet burgeoning customer demand. The extra cash also allows us to increase…

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David Hsieh

David Hsieh, New VP of Marketing: A Market Ripe for Disruption

I’m thrilled to be joining Instart Logic as its new marketing leader during what I believe to be a pivotal point in its growth. I think we’re in the midst of a transition from “old tech” to “new tech” – the domination of mega-giants like Cisco, Oracle, and Microsoft is being challenged by significant technology disruptions in networking (SDN), databases (Hadoop/NoSQL) and devices (tablets/smartphones/IoT). I have enormous respect for these companies, especially Cisco, my former employer, but I also believe the New Tech revolution will give rise to the next generation of great companies. I wanted to join a company with the potential for greatness based on a large TAM and the ability to disrupt an old tech company. Instart Logic is challenging Akamai, an old tech stalwart, with a disruptive approach to application delivery. When I was evaluating my next career move, I was reminded of lessons I learned…

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Peter Blum

If Starbucks Used Instart Logic, They Would Have a Faster Responsive Website

This is another in an ongoing series of blog posts where we take a look at the benefits of using the Instart Logic service with popular web properties. In this installment we take a look at the world’s largest coffee chain — Starbucks. Starbucks has built a great-looking responsive website with lots of enticing images to get you thinking about heading down the street to pick up a caramel mocha with a double shot and extra whip. And being responsive, it adapts the presentation of web pages depending on the capabilities of the device. So I thought it would be an interesting site to look at through our system. For this test I picked out the Coffees by Roast page and found that by using the Instart Logic service, we could give them a big boost in page load performance. Using a fast 3G connection to show a…

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Grant Ellis

Rigorous Performance Testing — How We Got Here

Ten years in the web performance industry taught me one thing: measuring performance is almost as complicated as improving it. Folks are often surprised to hear that — especially when I shout it through a megaphone on stages and on blogs like this one. After all, stakeholders from businesses of all stripes receive regular load time reports in easy-to-consume sound bites. In fact, you have probably seen something like this more than once: Response Time: 4.987 seconds That seems simple enough. But, in truth, the figure above is trickier than Miles Per Gallon — and we know how reliable those ratings are. How was the data behind this figure collected? How was this figure calculated? What is a response time, exactly? Did any actual human being get a response in that time? What device were they using? What does that number really mean?

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Lavanya Srikantapuram

Customer Base Up 500%; Customer Retention 100%

Our customer base has grown by 500% in the nine months since we launched our service. During this period of rapid growth, we haven’t lost a single customer. We believe that support is a big contributor to our overwhelming customer satisfaction. Since launch, Support — which we call Customer Success at Instart Logic — has seen a quadrupling of ticket volume (on a weekly basis), and that’s good news. If you do the math, and we do every day, our support requests per customer are down by over 30%. That speaks to the smooth onboarding and reliable operation of our web and cloud application delivery service.

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Corinna Krueger

One Kings Lane Requires an Irresistible User Experience — Without Compromise

In the e-commerce arena there has been much debate about how retailers need to compete with showrooming, and recently reverse showrooming. In either case, the consumer’s experience with the brand involves the power of a physical showroom — the first one starts the “transaction” with a showroom experience, the latter one ends with the purchase in a showroom. The compelling question of 2014 is how do retailers compete if they have NO showroom at all? Answer: By powerfully engaging with consumers on their device of choice. Instart Logic’s customer base has grown 500% in less than a year, adding companies that are dedicated to building powerful online brands. These companies are making a strategic choice — for performance without compromise — when they come to Instart Logic. Among them is etailer One Kings Lane (OKL). They aim to build the world’s first online-only lifestyle brand for the home. In order…

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Victor Gartvich

Welcome to the PCI Level 1-compliant Instart Logic

As head of Operations at Instart Logic, I am excited to announce that our company has achieved a major milestone in the maturity of our service offering: full compliance with Payment Card Industry Data Security Standard. PCI DSS Level 1 is the highest level of compliance. We have successfully implemented a wide list of information security, business process and physical security requirements, and also passed a very detailed on-site audit performed by a third-party company. For readers who are not familiar with the PCI standard, it was created by the Payment Card Industry Security Standard Council to increase controls around cardholder data, in order to reduce the risk of credit card fraud. The standard covers 12 main requirements which unfold in more than 200 sub-requirements, and the audit process includes more than 700 checkpoints.

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Peter Blum

eTail Keynote Session: High Definition Imagery with High Speed

A couple of weeks ago I got the chance to speak at the eTail West show about the tension and tradeoffs we see between the positive impact of using big high definition images to improve conversions on e-commerce sites and the negative impact on conversions of slow loading pages. In the past online retailers basically had to try and choose a delicate balance between image size, image quality, and page load performance. And while they might get it mostly right on desktop sites, that balance on mobile and tablet has been poor across the industry. What we see today is online retailers either provide a really slow experience with higher quality product images, or less frequently provide a fast mobile experience with no or poor product images…

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Manav Mital

Instart Logic’s Momentum in Customer Growth and Innovation

I am excited to share the news that since launching last June, we’ve seen rapid adoption of our cloud-based application delivery service, and the Instart Logic customer base has grown more than 500 percent. I’m also proud to mention that our new customers include Washington Post, Omni Hotels & Resorts, Volcom, Wine.com, Dollar Shave Club, and more. Adding up the user populations of our customers yielded the interesting calculation that our service has sped up and improved the user experience on more than 450 million devices worldwide. What started three years ago as two friends and me wondering why Bioshock wouldn’t load as fast as Netflix has grown up and captured some reach. Our newer customers serve millions to tens or hundreds of millions of page views each month. All of them tested our service rigorously before making the switch. In a major affirmation of their confidence in our reliability,…

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Peter Blum

From the Front Lines at eTail 2014, It’s the Year of the Responsive Website, Maybe

I’ve been at the eTail West conference this week talking with some of the biggest online retailers in the world and attending some really interesting panels, sessions, and mini-summits lead by these same people. One of the really interesting themes this year across the board has been the debates around how to best handle the ever-increasing device diversity. This is really a particular concern with all the various screen sizes popping up with smartphones, phablets, and tablets. It seems like every month the hardware vendors are coming up with a new screen size and resolution to torment the poor web developers of the world. And it’s driving people nuts! At the show there have been plenty of debates about the right approach to handling the device diversity problem and it seems there are essentially two camps. The first argues for dedicated smartphone sites and then optimizing your desktop site for…

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Gabriel Coelho-Kostolny

Performance, Secured.

… we as an organization believe in the importance of security, both for our service and for our customers, so we want to share a bit more about our approach to securing both. Our mission is to provide our customers the fastest, most advanced website and web application delivery and streaming service in the world. Careful attention to security is important to us because it can affect whether we’re successful in pursuing that mission, so we take it seriously.

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Peter Blum

If Amazon Used Web Application Streaming They Could Drive 9% More Revenue

This is the first in an ongoing series where we take a look at the benefits of using the Instart Logic Web Application Streaming Network with popular web properties. We are starting with one of the giants in e-commerce who we know is already fanatical about web performance – Amazon.com. According to Amazon’s own numbers, every 100ms of improvement can increase revenue by 1%. Amazon knows performance matters, and as a result are already following current web performance best practices. As you will see, though, Web Application Streaming provides an impressive boost on top of all that. For this test we looked at Amazon’s Parent’s Resource Center page and found that Web Application Streaming could give them a big boost in page load performance, shaving almost a full second off their page load time without any work on their part. Using their research, that would translate into a…

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Lavanya Srikantapuram

Still Unbreakable: Onboarding New Customers During the Holiday E-Tailing Peak

An interesting thing happened here just before the holiday shopping season. During the e-tailing peak, many retailers go into code freeze, but Instart Logic had a sizable number of e-commerce companies in trials and proofs of concept. We expected most would stop looking at new technology from November 1st through the New Year. Instead, they kept right on coming. Once they saw the performance and reliability of the Web Application Streaming Network, they felt the need to provide a better user experience on Mobile (formerly known as Black) Friday…

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Karan Kumar and Girish Vaitheeswaran

Using WebPageTest and NanoVisor.js to Measure Web Performance and Quality in Terms of User Experience

The web of 10 years ago was massively simpler with a narrow set of browsers and devices. These days the complexity of the devices, websites, and web applications has increased dramatically. As you can imagine, that makes for a challenge in measuring the performance of web delivery systems. Now add in the very different approach Instart Logic takes to deliver the web, using technologies like big data and client-side virtualization, and the measurement challenge grows again. As a result, we had to come up with a new type of framework for measuring web performance. Two unique things about our Web Application Streaming approach are the dual-sided architecture and the way the Instart Logic platform sends information to the browser – we stream objects, rather than downloading the full objects the way that most web content has traditionally been delivered. Existing frameworks tend to simulate clients, rather than measure on real…

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Victor Gartvich

Scaling Beyond Cloud-only Deployments

An increasing number of companies are using the cloud to fulfill all or some of their computing needs, and this includes companies that provide foundational, platform-level services. Instart Logic is no exception. From the founding of our company, leveraging the cloud has been a key element of our scalability to meet customer needs. In 2011, the first generation of Instart Logic’s production environment was deployed completely in the cloud, on a large geographic scale covering all populated continents. Over time, we migrated the majority of our network onto physical infrastructure that we own and can fine-tune to specific needs of our customers. Hybrid of cloud and our “own metal” is best for a mission-critical platform service Instart Logic still uses some cloud resources for a part of our network for rapid scalability whenever required. Our system architecture therefore is a hybrid of cloud and physical deployments. This blog post recounts…

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Mehrdad Reshadi

Faster Web Performance Using Virtualization in the Browser

…This is where our Web Application Streaming approach comes into the picture. It uses our client-side NanoVisor.js along with the cloud-based AppSequencer in a client/server architecture that turns the independent and reactive behaviors of the browser and legacy CDNs into a proactive process that carefully orchestrates the interactions of different entities based on a more optimal timeline. This timeline is extracted and refined as more and more users visit the same page.

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Corinna Krueger

M-Commerce This Holiday Shopping Season: Win, Place or Fail to Show

Many accept the notion that CDNs are an acceleration solution for the mobile world — but they are not… mobile commerce is now multi-device, a paradoxical mix of lots of online research and spontaneous buying. It is growing at amazing rate, yet far short of its potential, due to the latency and sparse, frustrating quality of the experience. Winning at mobile commerce demands a dual focus: first, improve technology right now to catapult performance on wireless connections; then, with faster performance, you are free to cater to the desires and needs of mobile shoppers.

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Peter Blum

It’s Time For Some Proper SaaS App Acceleration – You and Your End Users Deserve Better!

The world of SaaS applications is on a tear and according to Gartner, the IT spending for SaaS is going to hit $45 billion by 2017. Being able to access business applications from anywhere in the world on any device is great for end users and increases productivity for employers. But as these users shift from using native business applications on corporate networks to web-based applications on the Internet, they have little tolerance for slow-loading views and page refreshes that can strike when conditions are not optimal. Unfortunately SaaS providers have been underserved by traditional web delivery systems providers. These SaaS providers have been offered the same legacy content delivery technologies that were designed for static and lightly-dynamic websites. Technologies like CDNs (Content Delivery Networks) are ill-equipped to deal with the highly-dynamic and totally personalized nature of modern web applications because caching is of minimal value here. But have no…

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Manav Mital

Streaming the Web Via Our Partnership with Equinix

Working with Equinix allows Instart Logic to reduce latency without having to build out an extensive infrastructure of thousands of server farms, like legacy CDN providers do, saving time and money for Instart Logic and our customers. Working with Equinix also allows us to be sure of consistency, standardization and proximity to our customers, whether they are based here in Silicon Valley or in developing markets in South America, Africa, Asia and the Middle East.

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Lavanya Srikantapuram

Personalized Support – Proactive, Responsive, 24/7

At Instart Logic, we use the term Customer Success in its literal sense: to help customers be successful in their use of our Web Application Streaming Network and in growing their online business.

The approach to customer support here is simple: attend to customer issues quickly, find and fix problems before they impact customers. Both our responsive and preventive forms of support are personalized. The 1:1 human element is an integral part of our solution…

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Corinna Krueger

Hello M-Commerce Immersion. Goodbye CDNs. You Don’t Cut It Anymore.

DOWNLOAD whitepaper: Failure or Success for Next-Generation Mobile Commerce Gorgeous, colorful, detailed, rich, zoomable, delectable, enticing, irresistible product images drive online sales. But OMG they hurt website performance. What’s a supersite to do? Whether your website sells vacations, Gucci bags, or vehicles, you’ve always had to manage the tradeoff of speed versus a richer user experience that we could call “immersive.” Since approximately forever, the ruling paradigm was “you can deliver good response time or good images, but never both.” Thus, web publishers usually observed a ceiling of about 200k for image size, and many sites still sacrifice high-resolution imagery to protect the pace of the user experience. Then came a flurry of studies confirming that big, zoomable, and visually powerful images sell, especially in luxury categories. Online consumers want a showroom-like experience where they can dive visually into granular details of a product, and jump quickly between products….

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Shane Lowry

Shane Lowry, New VP of Engineering: The Ground Floor at Instart Logic

What is so compelling about Instart is that it really focuses on solving hard engineering problems that can impact a mind-boggling number of Internet users across the globe. They have recognized the intense need to fix a problem that is becoming bigger every day and impacts all users of the web, worldwide: apps are getting richer and more complex, usage is growing year on year as more people come online and more of those users are using smart phones and tablets as their primary means of consuming this content.

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Peter Blum

What’s the Difference Between a Web Application Streaming Network and a CDN?

Since the day Gartner VP of research, Lydia Leong, wrote that the Web Application Streaming Network is a replacement for a content delivery network (CDN) we have received many questions about the differences between the two technologies and the problems each aims to solve. They are two fundamentally different technologies. But since many web publishers already use some CDN, it can serve as a reference point for learning about Web Application Streaming, a new, much-needed technology that comes just in time for the latest generation of ultra-rich and interactive websites and web applications being accessed via wireless networks. Here are the four main differences we highlight in this blog post. Having a modern focus that includes mobile and wireless last mile networks, adopting a radical new approach that streams a portion of the data vs. requiring a full up front download, moving the Intelligence beyond the network layer to…

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Corinna Krueger

Instart Logic Selected for AlwaysOn Global 250 for Its Impact to Disrupt Waiting

AlwaysOn recognizes the new web acceleration service that Gartner says can “entirely replace the traditional CDN.” Inclusion in the AlwaysOn Global 250 signifies leadership among peers and game-changing technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. AlwaysOn chose Instart Logic, and all the Global 250 from thousands of companies worldwide. It’s an honor to be selected. We believe that Instart Logic’s web application streaming technology will play an influential role in taking the richness and interactivity of web experiences to a higher level. Already, it is proven to boost engagement customer loyalty, and revenue. Ultimately, it will drive new revenue streams for web publishers in every industry. Our company was created to disrupt waiting. Waiting is something that web users do badly, and the cost in lost revenue, lost customers and relationships is staggering. Our technology was conceived from…

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Corinna Krueger

We Keep Hearing: Web Application Streaming Is Ingenious

Not only ingenious, it can entirely replace the CDN. DOWNLOAD the WHITE PAPER and you be the judge. O’Reilly Velocity 2013 was our first conference since coming out of stealth mode with Instart Logic’s Web Application Streaming Network. Gartner, in a blog by their VP of Research Lydia Leong on June 17, called us a new kind of delivery acceleration service that would “entirely replace the traditional CDN for most companies.” We were excited to see whether the attendees at Velocity would agree. A mostly technical audience, they were initially cautious and then enthusiastic, and several paid the radical new technology a high compliment, saying, “Hey, this is ingenious.” That was the prevalent reaction after a session on web application streaming delivered by Peter Blum, our VP of product management, and Jim Greer, co-founder and CEO of Kongregate, the hugely popular gaming website. Presentations on the closing…

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Peter Blum

What is Web Application Streaming?

Web Application Streaming is a radical new approach to sending web sites and applications to standard web browsers which provides for dramatically faster page load times. To understand how the Instart Logic technology works, it helps to understand briefly the overall approach and evolution of streaming both video and Windows applications. In the early days of the Internet, users that wanted to watch a video would need to download the entire file before it would start to play.  Video streaming came along and sped up the process dramatically by eliminating the need to download the entire video file before it could be watched. With the advent of streaming video, users could almost immediately start watching a video after only a partial download of the most important data, while the remainder continued to download in the background. As with video downloads, previously users of Windows applications needed to download the entire…

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Victor Gartvich

Building Instart’s Web App Streaming Infrastructure

My name is Victor Gartvich and I am Head of Technical Operations at Instart Logic. Over the past year I have scaled out our network to dozens of data centers around the globe. What excited me the most about coming to work here was the chance to develop what I call a “diamond” technology – a valuable crown jewel that is truly different than anything else on the market. I met with the founders in 2011 to hear about the product and it seemed like a natural extension of my professional experience in building large-scale systems and infrastructure. This is the second time I have scaled out a globally-available Software-as-a-Service offering to meet enterprise SLAs and achieve greater than 99.99% availability to customers. I built the CDN (Content Delivery Network) and operations infrastructure at Cotendo, a web acceleration provider acquired by Akamai last year. Now, at Instart Logic, I am…

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Manav Mital

Finally: From Pitch to Product

Nearly two years ago, Hari, Raghu and I were invited to a VC firm to talk about the idea we were working on. Soon, we were standing in front of a partner, presenting the deck we had hurriedly put together. We started the “pitch” which followed a predictable rhythm, beginning with the problem statement, why it was important. Almost immediately into the presentation, the partner jumped in “I know how important load times are for everybody, how do you fit in?” We promptly responded that our service would benefit all types of web publishers and help them improve web experience especially for the fast growing population of users connecting to the Internet over wireless networks. “So this will be in addition to everything that Google, AT&T, Amazon, Apple, etc are doing to improve browser, platform and network performance?” he then asked, to which we answered yes. His next question was…

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Raghu Venkat

The Birth of the Web Application Streaming Network

I’m Raghu Venkat and I am the Chief Product Officer at Instart Logic. Every startup has an interesting story about how they arrived at their final product. I want to tell you ours. I’ll give you a hint: we did not found the company with the idea of building the world’s first Web Application Streaming Network. We originally started Instart Logic to deal with a problem with online games. A gamer myself, I had always been frustrated that it took so long for online games to load before I could play. When we initially discussed this issue — like other entrepreneurs, we saw an opportunity. The challenge to improve upon the game load to provide fast access to the game for players was not just an intellectually stimulating problem, but turning this into a real business was intriguing. All three of us (Manav (our CEO), Hariharan (CTO) and I) had…

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Peter Blum

Building a New Cloud-based Service by Thinking Mobile First

Today we started talking to the world about our fantastic team, and about how we are taking a radical new approach to solving critical problems in web user experience. Our technology journey and the results we are able to provide our customers are radically different than that of traditional approaches to improving web user experience. A big part of that is because we started entirely from scratch, with no pre-conceived notions of how the problem should be solved. We started with a diverse core engineering team with strengths in big data, virtualization, and highly distributed systems that, at the time, seemed to have little relevance to solving problems in web experience. And we started out by thinking Mobile First. Traditional approaches to improving web user experience were born out of the PC era, during a time when desktop computers, wired network connections, and simple web sites dominated the landscape. These…

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Manav Mital

Introducing Instart Logic

After being very quiet for over two years, Instart Logic is today stepping out of stealth mode. And while we plan to keep our product under wraps for now, there are several things about the company we would love to share with you. We are well funded and expertly counseled: Instart Logic has raised $26M in funding from Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures, Tenaya Capital and several other notable investors, professors, entrepreneurs and industry leaders. Our advisers are accomplished entrepreneurs who have shaped market leading companies and technologists experienced with building transformative technologies. They all share our vision to build Instart Logic into an innovative and customer focused company for the long term. We are solving a very important problem: The whole world is going wireless – with users accessing cloud-based applications over heavily congested mobile and WiFi networks. This congestion is compounded by growing amounts of data…

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