Lavanya Srikantapuram

Customer Base Up 500%; Customer Retention 100%

Our customer base has grown by 500% in the nine months since we launched our service. During this period of rapid growth, we haven’t lost a single customer. We believe that support is a big contributor to our overwhelming customer satisfaction. Since launch, Support — which we call Customer Success at Instart Logic — has seen a quadrupling of ticket volume (on a weekly basis), and that’s good news. If you do the math, and we do every day, our support requests per customer are down by over 30%. That speaks to the smooth onboarding and reliable operation of our web and cloud application delivery service.

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Corinna Krueger

One Kings Lane Requires an Irresistible User Experience — Without Compromise

In the eCommerce arena there has been much debate about how retailers need to compete with showrooming, and recently reverse showrooming. In either case, the consumer’s experience with the brand involves the power of a physical showroom — the first one starts the “transaction” with a showroom experience, the latter one ends with the purchase in a showroom. The compelling question of 2014 is how do retailers compete if they have NO showroom at all? Answer: By powerfully engaging with consumers on their device of choice. Instart Logic’s customer base has grown 500% in less than a year, adding companies that are dedicated to building powerful online brands. These companies are making a strategic choice — for performance without compromise — when they come to Instart Logic. Among them is etailer One Kings Lane (OKL). They aim to build the world’s first online-only lifestyle brand for the home. In order…

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Victor Gartvich

Welcome to the PCI Level 1-compliant Instart Logic

As head of Operations at Instart Logic, I am excited to announce that our company has achieved a major milestone in the maturity of our service offering: full compliance with Payment Card Industry Data Security Standard. PCI DSS Level 1 is the highest level of compliance. We have successfully implemented a wide list of information security, business process and physical security requirements, and also passed a very detailed on-site audit performed by a third-party company. For readers who are not familiar with the PCI standard, it was created by the Payment Card Industry Security Standard Council to increase controls around cardholder data, in order to reduce the risk of credit card fraud. The standard covers 12 main requirements which unfold in more than 200 sub-requirements, and the audit process includes more than 700 checkpoints.

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Peter Blum

eTail Keynote Session: High Definition Imagery with High Speed

A couple of weeks ago I got the chance to speak at the eTail West show about the tension and tradeoffs we see between the positive impact of using big high definition images to improve conversions on eCommerce sites and the negative impact on conversions of slow loading pages. In the past online retailers basically had to try and choose a delicate balance between image size, image quality, and page load performance. And while they might get it mostly right on desktop sites, that balance on mobile and tablet has been poor across the industry. What we see today is online retailers either provide a really slow experience with higher quality product images, or less frequently provide a fast mobile experience with no or poor product images…

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Manav Mital

Instart Logic’s Momentum in Customer Growth and Innovation

I am excited to share the news that since launching last June, we’ve seen rapid adoption of our cloud-based application delivery service, and the Instart Logic customer base has grown more than 500 percent. I’m also proud to mention that our new customers include Washington Post, Omni Hotels & Resorts, Volcom, Wine.com, Dollar Shave Club, and more. Adding up the user populations of our customers yielded the interesting calculation that our service has sped up and improved the user experience on more than 450 million devices worldwide. What started three years ago as two friends and me wondering why Bioshock wouldn’t load as fast as Netflix has grown up and captured some reach. Our newer customers serve millions to tens or hundreds of millions of page views each month. All of them tested our service rigorously before making the switch. In a major affirmation of their confidence in our reliability,…

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Peter Blum

From the Front Lines at eTail 2014, It’s the Year of the Responsive Website, Maybe

I’ve been at the eTail West conference this week talking with some of the biggest online retailers in the world and attending some really interesting panels, sessions, and mini-summits lead by these same people. One of the really interesting themes this year across the board has been the debates around how to best handle the ever-increasing device diversity. This is really a particular concern with all the various screen sizes popping up with smartphones, phablets, and tablets. It seems like every month the hardware vendors are coming up with a new screen size and resolution to torment the poor web developers of the world. And it’s driving people nuts! At the show there have been plenty of debates about the right approach to handling the device diversity problem and it seems there are essentially two camps. The first argues for dedicated smartphone sites and then optimizing your desktop site for…

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Gabriel Coelho-Kostolny

Performance, Secured.

… we as an organization believe in the importance of security, both for our service and for our customers, so we want to share a bit more about our approach to securing both. Our mission is to provide our customers the fastest, most advanced website and web application delivery and streaming service in the world. Careful attention to security is important to us because it can affect whether we’re successful in pursuing that mission, so we take it seriously.

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Peter Blum

If Amazon Used Web Application Streaming They Could Drive 9% More Revenue

This is the first in an ongoing series where we take a look at the benefits of using the Instart Logic Web Application Streaming Network with popular web properties. We are starting with one of the giants in eCommerce who we know is already fanatical about web performance – Amazon.com. According to Amazon’s own numbers, every 100ms of improvement can increase revenue by 1%. Amazon knows performance matters, and as a result are already following current web performance best practices. As you will see, though, Web Application Streaming provides an impressive boost on top of all that. For this test we looked at Amazon’s Parent’s Resource Center page and found that Web Application Streaming could give them a big boost in page load performance, shaving almost a full second off their page load time without any work on their part. Using their research, that would translate into a…

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Lavanya Srikantapuram

Still Unbreakable: Onboarding New Customers During the Holiday E-Tailing Peak

An interesting thing happened here just before the holiday shopping season. During the e-tailing peak, many retailers go into code freeze, but Instart Logic had a sizable number of eCommerce companies in trials and proofs of concept. We expected most would stop looking at new technology from November 1st through the New Year. Instead, they kept right on coming. Once they saw the performance and reliability of the Web Application Streaming Network, they felt the need to provide a better user experience on Mobile (formerly known as Black) Friday…

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Karan Kumar and Girish Vaitheeswaran

Using WebPageTest and NanoVisor.js to Measure Web Performance and Quality in Terms of User Experience

The web of 10 years ago was massively simpler with a narrow set of browsers and devices. These days the complexity of the devices, websites, and web applications has increased dramatically. As you can imagine, that makes for a challenge in measuring the performance of web delivery systems. Now add in the very different approach Instart Logic takes to deliver the web, using technologies like big data and client-side virtualization, and the measurement challenge grows again. As a result, we had to come up with a new type of framework for measuring web performance. Two unique things about our Web Application Streaming approach are the dual-sided architecture and the way the Instart Logic platform sends information to the browser – we stream objects, rather than downloading the full objects the way that most web content has traditionally been delivered. Existing frameworks tend to simulate clients, rather than measure on real…

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Victor Gartvich

Scaling Beyond Cloud-only Deployments

An increasing number of companies are using the cloud to fulfill all or some of their computing needs, and this includes companies that provide foundational, platform-level services. Instart Logic is no exception. From the founding of our company, leveraging the cloud has been a key element of our scalability to meet customer needs. In 2011, the first generation of Instart Logic’s production environment was deployed completely in the cloud, on a large geographic scale covering all populated continents. Over time, we migrated the majority of our network onto physical infrastructure that we own and can fine-tune to specific needs of our customers. Hybrid of cloud and our “own metal” is best for a mission-critical platform service Instart Logic still uses some cloud resources for a part of our network for rapid scalability whenever required. Our system architecture therefore is a hybrid of cloud and physical deployments. This blog post recounts…

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Lavanya Srikantapuram

Web Application Streaming – Unbreakable on Black Friday, Cyber Monday and Green Monday

… For us, Black Friday, Cyber Monday and Green Monday reaffirmed the value of planning ahead and being prepared for the unknown. Our customers have seen that Web Application Streaming works – even under the highest stress conditions of the year. They also know we are here to back them up throughout the holiday season and beyond.

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Mehrdad Reshadi

Faster Web Performance Using Virtualization in the Browser

…This is where our Web Application Streaming approach comes into the picture. It uses our client-side NanoVisor.js along with the cloud-based AppSequencer in a client/server architecture that turns the independent and reactive behaviors of the browser and legacy CDNs into a proactive process that carefully orchestrates the interactions of different entities based on a more optimal timeline. This timeline is extracted and refined as more and more users visit the same page.

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Corinna Krueger

M-Commerce This Holiday Shopping Season: Win, Place or Fail to Show

Many accept the notion that CDNs are an acceleration solution for the mobile world — but they are not… mobile commerce is now multi-device, a paradoxical mix of lots of online research and spontaneous buying. It is growing at amazing rate, yet far short of its potential, due to the latency and sparse, frustrating quality of the experience. Winning at mobile commerce demands a dual focus: first, improve technology right now to catapult performance on wireless connections; then, with faster performance, you are free to cater to the desires and needs of mobile shoppers.

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Peter Blum

It’s Time For Some Proper SaaS App Acceleration – You and Your End Users Deserve Better!

The world of SaaS applications is on a tear and according to Gartner, the IT spending for SaaS is going to hit $45 billion by 2017. Being able to access business applications from anywhere in the world on any device is great for end users and increases productivity for employers. But as these users shift from using native business applications on corporate networks to web-based applications on the Internet, they have little tolerance for slow-loading views and page refreshes that can strike when conditions are not optimal. Unfortunately SaaS providers have been underserved by traditional web delivery systems providers. These SaaS providers have been offered the same legacy content delivery technologies that were designed for static and lightly-dynamic websites. Technologies like CDNs (Content Delivery Networks) are ill-equipped to deal with the highly-dynamic and totally personalized nature of modern web applications because caching is of minimal value here. But have no…

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Manav Mital

Streaming the Web Via Our Partnership with Equinix

Working with Equinix allows Instart Logic to reduce latency without having to build out an extensive infrastructure of thousands of server farms, like legacy CDN providers do, saving time and money for Instart Logic and our customers. Working with Equinix also allows us to be sure of consistency, standardization and proximity to our customers, whether they are based here in Silicon Valley or in developing markets in South America, Africa, Asia and the Middle East.

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Peter Blum

What’s the Difference Between the Web Application Streaming Network and Front-End Optimization?

Recently, I posted here about a question that comes up frequently: what are the differences between our solution – Web Application Streaming – and content delivery networks? Another question we hear less often is, how do we differ from automated front-end optimization (FEO) solutions?

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Lavanya Srikantapuram

Personalized Support – Proactive, Responsive, 24/7

At Instart Logic, we use the term Customer Success in its literal sense: to help customers be successful in their use of our Web Application Streaming Network and in growing their online business.

The approach to customer support here is simple: attend to customer issues quickly, find and fix problems before they impact customers. Both our responsive and preventive forms of support are personalized. The 1:1 human element is an integral part of our solution…

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Corinna Krueger

Hello M-Commerce Immersion. Goodbye CDNs. You Don’t Cut It Anymore.

DOWNLOAD whitepaper: Failure or Success for Next-Generation Mobile Commerce Gorgeous, colorful, detailed, rich, zoomable, delectable, enticing, irresistible product images drive online sales. But OMG they hurt website performance. What’s a supersite to do? Whether your website sells vacations, Gucci bags, or vehicles, you’ve always had to manage the tradeoff of speed versus a richer user experience that we could call “immersive.” Since approximately forever, the ruling paradigm was “you can deliver good response time or good images, but never both.” Thus, web publishers usually observed a ceiling of about 200k for image size, and many sites still sacrifice high-resolution imagery to protect the pace of the user experience. Then came a flurry of studies confirming that big, zoomable, and visually powerful images sell, especially in luxury categories. Online consumers want a showroom-like experience where they can dive visually into granular details of a product, and jump quickly between products….

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Shane Lowry

Shane Lowry, New VP of Engineering: The Ground Floor at Instart Logic

What is so compelling about Instart is that it really focuses on solving hard engineering problems that can impact a mind-boggling number of Internet users across the globe. They have recognized the intense need to fix a problem that is becoming bigger every day and impacts all users of the web, worldwide: apps are getting richer and more complex, usage is growing year on year as more people come online and more of those users are using smart phones and tablets as their primary means of consuming this content.

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Peter Blum

What’s the Difference Between a Web Application Streaming Network and a CDN?

Since the day Gartner VP of research, Lydia Leong, wrote that the Web Application Streaming Network is a replacement for a content delivery network (CDN) we have received many questions about the differences between the two technologies and the problems each aims to solve. They are two fundamentally different technologies. But since many web publishers already use some CDN, it can serve as a reference point for learning about Web Application Streaming, a new, much-needed technology that comes just in time for the latest generation of ultra-rich and interactive websites and web applications being accessed via wireless networks. Here are the four main differences we highlight in this blog post. Having a modern focus that includes mobile and wireless last mile networks, adopting a radical new approach that streams a portion of the data vs. requiring a full up front download, moving the Intelligence beyond the network layer to…

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Corinna Krueger

Instart Logic Selected for AlwaysOn Global 250 for Its Impact to Disrupt Waiting

AlwaysOn recognizes the new web acceleration service that Gartner says can “entirely replace the traditional CDN.” Inclusion in the AlwaysOn Global 250 signifies leadership among peers and game-changing technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. AlwaysOn chose Instart Logic, and all the Global 250 from thousands of companies worldwide. It’s an honor to be selected. We believe that Instart Logic’s web application streaming technology will play an influential role in taking the richness and interactivity of web experiences to a higher level. Already, it is proven to boost engagement customer loyalty, and revenue. Ultimately, it will drive new revenue streams for web publishers in every industry. Our company was created to disrupt waiting. Waiting is something that web users do badly, and the cost in lost revenue, lost customers and relationships is staggering. Our technology was conceived from…

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Corinna Krueger

We Keep Hearing: Web Application Streaming Is Ingenious

Not only ingenious, it can entirely replace the CDN. DOWNLOAD the WHITE PAPER and you be the judge. O’Reilly Velocity 2013 was our first conference since coming out of stealth mode with Instart Logic’s Web Application Streaming Network. Gartner, in a blog by their VP of Research Lydia Leong on June 17, called us a new kind of delivery acceleration service that would “entirely replace the traditional CDN for most companies.” We were excited to see whether the attendees at Velocity would agree. A mostly technical audience, they were initially cautious and then enthusiastic, and several paid the radical new technology a high compliment, saying, “Hey, this is ingenious.” That was the prevalent reaction after a session on web application streaming delivered by Peter Blum, our VP of product management, and Jim Greer, co-founder and CEO of Kongregate, the hugely popular gaming website. Presentations on the closing…

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Peter Blum

What is Web Application Streaming?

Web Application Streaming is a radical new approach to sending web sites and applications to standard web browsers which provides for dramatically faster page load times. To understand how the Instart Logic technology works, it helps to understand briefly the overall approach and evolution of streaming both video and Windows applications. In the early days of the Internet, users that wanted to watch a video would need to download the entire file before it would start to play.  Video streaming came along and sped up the process dramatically by eliminating the need to download the entire video file before it could be watched. With the advent of streaming video, users could almost immediately start watching a video after only a partial download of the most important data, while the remainder continued to download in the background. As with video downloads, previously users of Windows applications needed to download the entire…

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Victor Gartvich

Building Instart’s Web App Streaming Infrastructure

My name is Victor Gartvich and I am Head of Technical Operations at Instart Logic. Over the past year I have scaled out our network to dozens of data centers around the globe. What excited me the most about coming to work here was the chance to develop what I call a “diamond” technology – a valuable crown jewel that is truly different than anything else on the market. I met with the founders in 2011 to hear about the product and it seemed like a natural extension of my professional experience in building large-scale systems and infrastructure. This is the second time I have scaled out a globally-available Software-as-a-Service offering to meet enterprise SLAs and achieve greater than 99.99% availability to customers. I built the CDN (Content Delivery Network) and operations infrastructure at Cotendo, a web acceleration provider acquired by Akamai last year. Now, at Instart Logic, I am…

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Manav Mital

Finally: From Pitch to Product

Nearly two years ago, Hari, Raghu and I were invited to a VC firm to talk about the idea we were working on. Soon, we were standing in front of a partner, presenting the deck we had hurriedly put together. We started the “pitch” which followed a predictable rhythm, beginning with the problem statement, why it was important. Almost immediately into the presentation, the partner jumped in “I know how important load times are for everybody, how do you fit in?” We promptly responded that our service would benefit all types of web publishers and help them improve web experience especially for the fast growing population of users connecting to the Internet over wireless networks. “So this will be in addition to everything that Google, AT&T, Amazon, Apple, etc are doing to improve browser, platform and network performance?” he then asked, to which we answered yes. His next question was…

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Raghu Venkat

The Birth of the Web Application Streaming Network

I’m Raghu Venkat and I am the Chief Product Officer at Instart Logic. Every startup has an interesting story about how they arrived at their final product. I want to tell you ours. I’ll give you a hint: we did not found the company with the idea of building the world’s first Web Application Streaming Network. We originally started Instart Logic to deal with a problem with online games. A gamer myself, I had always been frustrated that it took so long for online games to load before I could play. When we initially discussed this issue — like other entrepreneurs, we saw an opportunity. The challenge to improve upon the game load to provide fast access to the game for players was not just an intellectually stimulating problem, but turning this into a real business was intriguing. All three of us (Manav (our CEO), Hariharan (CTO) and I) had…

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Peter Blum

Building a New Cloud-based Service by Thinking Mobile First

Today we started talking to the world about our fantastic team, and about how we are taking a radical new approach to solving critical problems in web user experience. Our technology journey and the results we are able to provide our customers are radically different than that of traditional approaches to improving web user experience. A big part of that is because we started entirely from scratch, with no pre-conceived notions of how the problem should be solved. We started with a diverse core engineering team with strengths in big data, virtualization, and highly distributed systems that, at the time, seemed to have little relevance to solving problems in web experience. And we started out by thinking Mobile First. Traditional approaches to improving web user experience were born out of the PC era, during a time when desktop computers, wired network connections, and simple web sites dominated the landscape. These…

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Manav Mital

Introducing Instart Logic

After being very quiet for over two years, Instart Logic is today stepping out of stealth mode. And while we plan to keep our product under wraps for now, there are several things about the company we would love to share with you. We are well funded and expertly counseled: Instart Logic has raised $26M in funding from Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures, Tenaya Capital and several other notable investors, professors, entrepreneurs and industry leaders. Our advisers are accomplished entrepreneurs who have shaped market leading companies and technologists experienced with building transformative technologies. They all share our vision to build Instart Logic into an innovative and customer focused company for the long term. We are solving a very important problem: The whole world is going wireless – with users accessing cloud-based applications over heavily congested mobile and WiFi networks. This congestion is compounded by growing amounts of data…

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